Digidune

Photo by Angele J: link Grofers is an Indian online grocery delivery service that was founded in 2013. The company operates in over 30 cities across India and provides customers with a wide range of products, including fresh produce, packaged foods, personal care items, and household supplies. Grofers' mission is to make grocery shopping more convenient and affordable for its customers. Case Study: Grofers faced a significant challenge in 2020 when the COVID-19 pandemic hit India. The pandemic caused a surge in demand for online grocery services, as people were hesitant to leave their homes and shop in person. Grofers experienced a sudden influx of orders, and its existing infrastructure was not equipped to handle the surge in demand. To address this challenge, Grofers launched a massive expansion of its fulfillment centers and partnered with more local stores to increase its inventory. The company also increased its workforce to handle the surge in orders and introduced new safet...